Apple Ropes In Former LG OLED TV Expert To Improve Its Display Technology

If you have been waiting for Apple to release its much talked about OLED television then it seems like your wishes will soon be granted because the company has recently hired an expert to work on its TV project. According to sources, Apple has roped in the former display expert of LG, who has also worked for Samsung Display. This strategic move of Apple seems to be driven by the hope of bringing onboard the rich experience of OLED television making.
Apple hires LG display expert?

The OLED Association reported that Apple has approached James (Jueng-Gil) Lee, who is a display and semiconductor technology expert, having a portfolio that boasts stints at the biggest companies in the industry namely LG and Samsung. Although this recruitment has not yet been confirmed by Apple, this comes while many people have their eyes on the much discussed Apple TV.

There have been several rumors associated with Apple’s television although the staff has never confirmed any of these reports. We have heard about a more advanced set-top box along with a full-fledged television set equipped with high grade features that will allow users access to the mobile apps.

Last month we saw Samsung launch an array of products and new product technology that make use of the OLED. This also includes prototypes for the flexible OLED displays which the company plans to incorporate into the smartphones as well as televisions in the near future.

Where does that leave Apple?

Apple may have created its supremacy in the mobile phone market with its innovative designs and given rivals like LG and Samsung stiff competition, but when it comes to the television market; both Samsung and LG have been here for years with a foundation so solid that it cannot be shaken easily.

We hope that by hiring James Lee, Apple manages to expand its expertise in TV technology and this strategic move turns to be beneficial for the in-house development of displays.