Facebook has bought a company to Help It Master Mobile Application

If this was any company this what no doubt be deserving of a much bigger heading, but it’s Facebook, buying out a company to Facebook is relative for an Average Joe buying chocolate bar at a convenient store.  So I guess the biggest new in this headline is that Facebook needs help doing something involving technology? That’s like Motzart asking help from one of his students to write a new
song…..Ok, maybe not quite like this, there’s many fractions within
the technology sector not all of which Facebook has delved into. 

Nevertheless the company that Facebook purchased is a small company
called Strobe.  Strobe is a company that helps developers develop mobile
apps for multiple platforms simultaneously.   Now I know what you’re
thinking……..couldn’t they have just hired the company? 

Sure, but
not you have to consider that in order for other companies to receive
Strobe’s service, they have to go through Facebook placing the ball
firmly in Facebook’s courtroom. 

What Strobe does is let developers build a single HTML5 and then package that HTML5 apps so that it is optimized for all the various mobile stores, the Apple App stores, the Android Market, and the web. 

Rumour has it that Facebook will be building it’s own phone based on a fork of Android, but in the last year it’s moved toward creating a common app platform.   It recently extend the Online Facebook payment system, Credits, to mobile apps, although it overlooked Apple, no doubt because Apple remains Facebook’s most important mobile distribution channel. 

HTML5 is a significant part of Facebook’s strategy because it allows Facebook to develop one time only for multiple platforms.