Rise of Social Networking on Mobile Devices

The figures published by ComScore reveal that online social networking through mobile devices is growing an ever-increasing speed. More than 70 million Americans use their smartphons to access the social networking sites and blogs.

The current figures show nearly a 37% jump from last year. The bottom line is that, more and more Internet users prefer accessing social networking and game apps review sites through their cell phones.

As per Mark Donovan, SVP at ComScore, this trend is more prevalent among the smartphone users who access social networking sites on their mobile devices, at least once a month. With a rapid rise in the mobile social activities, Twitter, Facebook, and LinkedIn are experiencing a considerable invasion in the mobile activity.

The monthly mobile audience of Facebook skyrocketed 50% over the year, Twitter’s mobile users jumped 75%, while LinkedIn also experienced a 69% growth over the last year.
According to ComScore, the most noticeable and major change in mobile social networking behaviors is that an increasing number of mobile devices users access social networking via mobile apps. As per recent statistics, over 38 million folks accessed a social networking blog or site via a mobile application.

A research firm had predicted that by the end of 2016, the number of Internet users who access social networks on smartphones or other mobile devices will exceed 1.7 billion worldwide.

That is more than triple the number (550 million) that was projected for 2011. The major social networking players such as Facebook, Google+, and Twitter will have to buck up and take the challenge to strengthen themselves and capture a larger share of the market.

According to a senior mobile apps analyst, the problem with Facebook is that it is a platform on the web, but on the mobile, it’s just a simple application. It may need to take some HTML5 help to build its own mobile operating system. It will be interesting to see how these networking sites take up the challenge and improve to meet the demands of time.